Live lettering events are a great opportunity for clients to engage their customers in a memorable, personalized experience and boost brand awareness through word of mouth and social media.
I and Belinda Skou , a fellow lettering artist, have both been commissioned by brands like Coach to provide on-site live painting customizations for leather bags. We collaborated on this article to share with you our experience and some tips for how to prepare for a live lettering event.
Read MorePainting on leather is a useful skill to have for customizing your own leather products, for personalized gifts, and for on-site live lettering engagements for clients or in-store customization events for luxury brands.
I teamed up with Belinda Skou, a fellow lettering artist, to share with you our process on how to paint on leather for brands like Coach
Read MoreHave you ever considered lettering or painting on leather products? Well, you are in luck! I had the pleasure of working for Coach to be the on-site artist for their live customization events earlier this year. From this experience came lots of lessons learned, including what kind of materials are required for this kind of event, and how to adjust lettering techniques when it is live in front of customers.
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