I recently had the opportunity to license my art to Ricicle Cards, a company in the UK that sells the cutest greeting card collections! It was a fun project to work on and learned a lot from it.

WORKING PROCESS

The client provided the phrases for each greeting card then I asked the client to send me the art pieces that stood out from my Instagram feed or portfolio. You always want to have an idea of what the client likes from your portfolio so that you take that as an inspiration for their project.

I proceeded to do research for each card. When I do the research I want to try and find different designs for similar projects so that I can use it as a starting point for brainstorming ideas for the illustrations.

The number of cards that I had to illustrate were 7 and one was a design I already had in my portfolio that the client wanted to license.

The project had a short deadline so the more organized I was, the faster I could work. I always try to create at the beginning of each client project a timeline of deliverables so that the client knows what’s going to happen each week or each day and what we are going to work on. I usually send this tentative timeline to the client on my contract

I proceeded to create the concept sketches for each card to present to the client for feedback for this I usually work in black and white initially that way we can speed up the process. The client provided overall very positive feedback only a few adjustments since the design was made in black-and-white it was easier for me to just quickly make the adjustments.

Working on the color palette was very easy because the client had already made it clear that loved the vibrant colors of my Instagram feed so all of the artwork that was chosen as inspiration for the reading cards were already the signs that had a very bold color palette so I took that as a reference for applying the colors to each greeting card

When working on the deliverables you have to make sure that the design on Procreate is created using the right dimensions/ format and a good resolution from the beginning.

I had made the mistake in the past of creating artwork at random dimensions and not confirming the dimensions until halfway or at the end of the project. This is a rookie mistake that can cost a lot more work at the end because when you’re doing an illustration or it will take more time to fill the space /resize the design so that it looks better with the right dimensions. You should always make sure to get the right dimensions from the beginning before you start sketching.

The client was very pleased with the illustrations and how the greeting cards turned out. Here are the final cards: